Featured
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Pintrest is popular because the world has ADD
I finally jumped on the Pintrest bandwagon this morning, and to my surprise I ACTUALLY like it! Despite the fact I'm not the site's primary targted audience group. So I thought to myself... why? I'm an average heterosexual men, why the hell would I like this girly crap? (BTW, did you click on this... Read More »
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The chaotic universe of Chinese SNS’s
The online social media landscape in China is drastically different than that of the U.S. The main difference is centered around user segmentation. In the U.S., Facebook and Twitter are hands down the dominant SNS across the board. But in China, the SNS market is highly fragmented. This is due to... Read More »
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A close look at the Sina Weibo phenomenon
When one talks about the Chinese internet landscape, it’s hard not to think Weibo. In the past couple years, Sina Weibo became the biggest internet phenomenon in China. Weibo came originally as a Twitter clone launched in August 2009. But today it has grown to more than 200 million registered... Read More »
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Digital marketing experiments on the dating show (非诚勿扰) ??!!
So... it's been nearly 3 weeks after going on the show 非诚勿扰, and the whole thing have definitely been a learning experience for me. But this post will focus on my lessons learned in the digital marketing arena. Now in the advertising industry, it's said that "Any publicity is good... Read More »
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3 ways to handle scope creep
It happens on EVERY project... Clients love it, PM lose sleep over it. It's... SCOPE CREEP. If left unmanaged, it becomes one of the most frequent reasons why IT projects fail. So how do we effectively control scope? Let me share with you some of the approaches I personally use. 1. The... Read More »