Featured
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The Death of Audience Buy in China?
It’s certainly ironic that this column came right after my last article on the tremendous growth and potential of audience buy in China. And it’s even more amazing that I’m writing this column a mere two months after an earlier article on my predictions for 2013 China digital media... Read More »
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A closer look at the audience buy buzz in China
The latest buzz in media has definitely been the concept of “audience buy”. This buying concept essentially changes the operating model between brands, media agencies, and publishers. The traditional way of digital media buying usually consists of media agencies buying display ads directly with... Read More »
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2013 Digital Media Buying Trends in China
It’s the start of the year, and everyone has brought out their crystal balls. So let me also look into mine and see what it says about the digital media buying trends in China for 2013. 1. Slow adoption of DSP/Ad Exchange inventory buying DSP (Demand side platform)/RTB (Real time bidding) is a... Read More »
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My “making friends” experiment on Momo and Wechat
Before you judge me based on title, let me explain myself :) Momo is one of the hottest social LBS apps during 2012 in China, with a user base of more than 20 million and 2 million daily active users. However, I am NOT amongst those 20 million Chinese folks. BUT as a digital enthusiast, I wanted to... Read More »
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A Framework For Implementing Web Analytics
In my previous column (http://www.clickz.asia/8891/dear-agencies-stop-reporting-your-own-success-metrics-part-2) I talked about how to increase our web analytics effectiveness. But in order to truly get the most value of web analytics, it’s important to have a holistic approach to implementation.... Read More »