Browsing Month September, 2012

Working With IT: Do’s and Don’ts for Digital Marketers

September 5th, 2012 // 8:53 pm @ // No Comments

Working With IT: Do’s and Don’ts for Digital Marketers

Before tackling the issue at hand, let’s first backtrack a bit on the rocky relationship between marketing and IT departments. In the early dot-com days, an organization’s digital assets were largely under IT’s control. Marketing had to follow IT’s rigid processes for updates. The rise of digital shifted the various digital assets into marketing and […]

Category : Blog &Digital Marketing &Featured

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