Browsing Month October, 2012

Dear Agencies: Stop Validating Your Own Success Metrics – Part 1

October 16th, 2012 // 10:50 am @ // No Comments

Dear Agencies: Stop Validating Your Own Success Metrics – Part 1

Let me first start off by saying that I’m NOT a brand manager, but if I was… most of the reports provided by media/creative agencies would be thrown out the window. For the focus of these reports are mostly about “padding ourselves (indeed I’m from an agency) on the back”, rather than increasing digital marketing […]

Category : Blog &Business Intelligence &Digital Marketing &Featured

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