Browsing Month December, 2012

Dear Agencies: Stop Validating Your Own Success Metrics – Part 2

December 3rd, 2012 // 12:31 pm @ // No Comments

Dear Agencies: Stop Validating Your Own Success Metrics – Part 2

Last column, I covered the often lack of reporting effectiveness for media agencies and how we can improve. To summarize, most of media agency reporting focus too much on the front-end media impressions/clicks and not enough on conversion effectiveness. The reason for that is that most of the conversion data lies with creative agencies, and […]

Category : Blog &Digital Marketing &Featured

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