Browsing Month January, 2013

My “making friends” experiment on Momo and Wechat

January 30th, 2013 // 12:14 am @ // No Comments

My “making friends” experiment on Momo and Wechat

Before you judge me based on title, let me explain myself 🙂 Momo is one of the hottest social LBS apps during 2012 in China, with a user base of more than 20 million and 2 million daily active users. However, I am NOT amongst those 20 million Chinese folks. BUT as a digital enthusiast, […]

Category : Blog &Digital Marketing &Featured

A Framework For Implementing Web Analytics

January 15th, 2013 // 11:20 pm @ // No Comments

A Framework For Implementing Web Analytics

In my previous column (http://www.clickz.asia/8891/dear-agencies-stop-reporting-your-own-success-metrics-part-2) I talked about how to increase our web analytics effectiveness. But in order to truly get the most value of web analytics, it’s important to have a holistic approach to implementation. So today I’d like to delve deeper into a framework for implementing web analytics. Now web analytics is nothing […]

Category : Blog &Business Intelligence &Digital Marketing &Featured

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