Browsing Month March, 2013

A closer look at the audience buy buzz in China

March 29th, 2013 // 4:14 pm @ // No Comments

A closer look at the audience buy buzz in China

The latest buzz in media has definitely been the concept of “audience buy”. This buying concept essentially changes the operating model between brands, media agencies, and publishers. The traditional way of digital media buying usually consists of media agencies buying display ads directly with publishers. Agencies determined which publishers to buy based on the matching […]

Category : Blog &Digital Marketing &Featured

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