Browsing Month June, 2013

The Evolution of Media Planners

June 19th, 2013 // 2:15 pm @ // No Comments

The Evolution of Media Planners

Recently I had the interesting opportunity to work with a leading Chinese online video site on a brand sponsored content collaboration project. Coming from largely a performance marketing background, this project was a first for me in many aspects. Most importantly, it was THE very 1st time that I’ve been this closely involved in actual […]

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