Browsing Month August, 2013

Moving Beyond Conversions in Digital Measurement

August 5th, 2013 // 11:45 am @ // No Comments

Moving Beyond Conversions in Digital Measurement

Digital measurement has come a long way, from the earliest site counters to sophisticated multi-channel analytics tools; and from measuring simple page views to tracking event/engagement conversions. For today’s digital marketers, measuring “conversions” seems to be the end game. It’s like we’ve finally found the Holy Grail of digital measurement and now everything that we […]

Category : Blog &Business Intelligence &Digital Marketing &Featured

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