Browsing Month November, 2013

Are View-Through Conversions the Last Line of Defense for Banner Advertising?

November 25th, 2013 // 8:44 pm @ // No Comments

Are View-Through Conversions the Last Line of Defense for Banner Advertising?

Banner advertising is one of the earliest forms of digital marketing and an integral part of everyone’s media mix. However, with the rise of social media and high impact pre-roll ads, marketers have seriously begun to question the effectiveness of banner ads. Especially with stats like the following: 1. CTR of banner ads are astonishing low with […]

Category : Blog &Digital Marketing &Featured

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