Browsing Month April, 2014

Will Programmatic Premium Buy Overtake RTB in China?

April 14th, 2014 // 6:23 pm @ // No Comments

Will Programmatic Premium Buy Overtake RTB in China?

A couple weeks ago, iResearch released the 2013 China DSP (demand-side platform) Market Trends Report. It proved that DSP is definitely the hottest digital marketing trend in China this year. The latest figures showed DSP display ad spending growing at 179 percent in 2013, and will continue to grow at a significant rate over the […]

Category : Blog &Digital Marketing &Featured

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