Browsing Month May, 2014

Who Should Own My Data Management Platform?

May 5th, 2014 // 4:25 pm @ // No Comments

Who Should Own My Data Management Platform?

Demand-side platform (DSP) is one of the hottest media trends right now, but what most people fail to understand is that it is merely a buying mechanism. The real value lies in the data management platform (DMP), which acts as the brain that tells the DSP which ad impression to buy. In the Western ad […]

Category : Blog &Digital Marketing &Featured &Popular &Programmatic

5 Digital Media Buying Trends to Watch in China

May 5th, 2014 // 3:55 pm @ // No Comments

5 Digital Media Buying Trends to Watch in China

2014 is shaping up to be an interesting time for online video, search marketing, and mobile commerce in China. Below are five digital media buying trends marketers should take note of: 1. Online TV Channels Focus All Firepower on Content Exclusivity Online TV (OTV) is the fastest-growing channel in China both in terms of traffic […]

Category : Blog &Digital Marketing &Featured

4 Tips to Effectively Measure B2B Demand Generation Campaigns

May 5th, 2014 // 12:32 pm @ // No Comments

4 Tips to Effectively Measure B2B Demand Generation Campaigns

Because of the unique challenges B2B marketers face, consider these tips to measure your media mix effectively. B2B marketers have very unique challenges when it comes to digital marketing: B2B companies have a niche target audience hence using merely demographics for media selection is simply not accurate enough. There are usually multiple stakeholders during the […]

Category : Blog &Digital Marketing &Featured &Popular

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