Browsing Month August, 2014

Is iGRP Dumbing Down Digital?

August 14th, 2014 // 5:17 pm @ // No Comments

Is iGRP Dumbing Down Digital?

The concept of gross rating point (GRP) originated from TV advertising and it has long been the accepted standard by marketers. However, with the emergence of digital, consumer behavior is shifting sharply from TV to online video. Hence the birth of the iGRP, which utilizes similar reach and frequency metrics but calculated within the netizens’ […]

Category : Blog &Digital Marketing &Featured

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