Browsing Month February, 2015

Programmatic in China Part 2 – Preferred Deal

February 2nd, 2015 // 2:07 pm @ // No Comments

Programmatic in China Part 2 – Preferred Deal

Last article, I covered programmatic premium models in China. Today I will talk about preferred deal. First, let’s wrap our heads around the terminology. Like programmatic premium, preferred deals also have various names: “Private Access”, “First Right of Refusal”, “First Look”, and “Unreserved Fixed Rate”. Amongst these terms, the simplest one describing the model is […]

Category : Blog &Digital Marketing &Programmatic

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