Browsing Month June, 2015

Programmatic in China Part 4: Open Exchange

June 3rd, 2015 // 10:26 am @ // No Comments

Programmatic in China Part 4: Open Exchange

This is my fourth and final installment on programmatic in China. As always, let’s first define the terminology. “Open Exchange,” also known as “Open Auction,” or “Open Marketplace,” usually contains the lowest tier of publisher inventory. The inventory consists of bottom of the barrel spots that are sold through real-time bidding with low floor price. Since […]

Category : Blog &Featured &Programmatic

Programmatic in China Part 3: The Private Marketplace

June 3rd, 2015 // 10:23 am @ // No Comments

Programmatic in China Part 3: The Private Marketplace

Today I will be covering the first layer of the auction-based programmatic model: private marketplace. As always, the ad-tech sphere is filled with jargon that often means the same thing. Private marketplace has several names: “invitation-only auction,” “private auction,” “closed auction,” and “private access.” Amongst these, the term that best describes the model is “invitation-only […]

Category : Blog &Programmatic

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