Browsing Month October, 2015

The Practical Guide to Programmatic Planning in China: Part 2

October 28th, 2015 // 12:29 pm @ // 2 Comments

The Practical Guide to Programmatic Planning in China: Part 2

In my last article, I covered the foundations of programmatic planning principles.┬áToday I will focus on the biggest issue in the Chinese programmatic ecosystem: conflict of interest. There are many disciplines within the programmatic ecosystem, some focus on serving the advertisers, such as through demand side platforms (DSP), while others primarily serve the sell side, […]

Category : Blog &Featured &Programmatic

The Practical Guide to Programmatic Planning in China: Part 1

October 28th, 2015 // 12:21 pm @ // No Comments

The Practical Guide to Programmatic Planning in China: Part 1

I have written quite extensively on how programmatic in China is different from the West, but that was on a conceptual level. Since then, quite a few people have asked me how does it actually work in a planning situation down to the nitty-gritty of a tech stack setup as well as vendor evaluation. In […]

Category : Blog &Featured &Programmatic

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