Browsing Category Business Intelligence

Measuring Online TV Through Behavior-Based Measurements

December 29th, 2014 // 10:29 am @ // No Comments

Measuring Online TV Through Behavior-Based Measurements

It wasn’t so long ago that advertisers were still reluctant to invest in online TV (OTV). But today OTV is undoubtedly the hottest channel within digital, sometimes taking as much as 80 percent of total digital budget. This tremendous growth can be attributed to the emergence of Internet Gross Rating Point (iGRP), a methodology which […]

Category : Business Intelligence &Digital Marketing &Featured &Programmatic

Let’s Get Practical With the Convergence of Marketing and Ad Tech

September 22nd, 2014 // 5:35 pm @ // No Comments

Let’s Get Practical With the Convergence of Marketing and Ad Tech

Ever since Oracle announced the acquisition of BlueKai a few months back, there’s been nonstop hype on the convergence of marketing technology and ad tech. Phrases like “360-degree view of the consumer” and “end-to-end coverage across the entire funnel” are thrown around liberally by industry experts and the like. But what are the immediate implications to marketers? […]

Category : Blog &Business Intelligence &Digital Marketing &Featured &Programmatic

Do Marketers Need Big Data?

February 11th, 2014 // 5:12 pm @ // No Comments

Do Marketers Need Big Data?

One of the funniest statements describing the current state of Big Data goes: “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.” While amusing, there’s a huge amount of truth in this statement, […]

Category : Blog &Business Intelligence &Digital Marketing &Featured

Moving Beyond Conversions in Digital Measurement

August 5th, 2013 // 11:45 am @ // No Comments

Moving Beyond Conversions in Digital Measurement

Digital measurement has come a long way, from the earliest site counters to sophisticated multi-channel analytics tools; and from measuring simple page views to tracking event/engagement conversions. For today’s digital marketers, measuring “conversions” seems to be the end game. It’s like we’ve finally found the Holy Grail of digital measurement and now everything that we […]

Category : Blog &Business Intelligence &Digital Marketing &Featured

The Death of Audience Buy in China?

May 1st, 2013 // 12:31 am @ // No Comments

The Death of Audience Buy in China?

It’s certainly ironic that this column came right after my last article on the tremendous growth and potential of audience buy in China. And it’s even more amazing that I’m writing this column a mere two months after an earlier article on my predictions for 2013 China digital media buying trends. So what in the world happened?…315! For those who don’t […]

Category : Blog &Business Intelligence &Digital Marketing &Featured

A Framework For Implementing Web Analytics

January 15th, 2013 // 11:20 pm @ // No Comments

A Framework For Implementing Web Analytics

In my previous column (http://www.clickz.asia/8891/dear-agencies-stop-reporting-your-own-success-metrics-part-2) I talked about how to increase our web analytics effectiveness. But in order to truly get the most value of web analytics, it’s important to have a holistic approach to implementation. So today I’d like to delve deeper into a framework for implementing web analytics. Now web analytics is nothing […]

Category : Blog &Business Intelligence &Digital Marketing &Featured

Dear Agencies: Stop Validating Your Own Success Metrics – Part 1

October 16th, 2012 // 10:50 am @ // No Comments

Dear Agencies: Stop Validating Your Own Success Metrics – Part 1

Let me first start off by saying that I’m NOT a brand manager, but if I was… most of the reports provided by media/creative agencies would be thrown out the window. For the focus of these reports are mostly about “padding ourselves (indeed I’m from an agency) on the back”, rather than increasing digital marketing […]

Category : Blog &Business Intelligence &Digital Marketing &Featured

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