Browsing Category Digital Marketing

A closer look at the audience buy buzz in China

March 29th, 2013 // 4:14 pm @ // No Comments

A closer look at the audience buy buzz in China

The latest buzz in media has definitely been the concept of “audience buy”. This buying concept essentially changes the operating model between brands, media agencies, and publishers. The traditional way of digital media buying usually consists of media agencies buying display ads directly with publishers. Agencies determined which publishers to buy based on the matching […]

Category : Blog &Digital Marketing &Featured

2013 Digital Media Buying Trends in China

February 27th, 2013 // 9:48 am @ // No Comments

2013 Digital Media Buying Trends in China

It’s the start of the year, and everyone has brought out their crystal balls. So let me also look into mine and see what it says about the digital media buying trends in China for 2013. 1. Slow adoption of DSP/Ad Exchange inventory buying DSP (Demand side platform)/RTB (Real time bidding) is a fast growing […]

Category : Blog &Digital Marketing &Featured

My “making friends” experiment on Momo and Wechat

January 30th, 2013 // 12:14 am @ // No Comments

My “making friends” experiment on Momo and Wechat

Before you judge me based on title, let me explain myself 🙂 Momo is one of the hottest social LBS apps during 2012 in China, with a user base of more than 20 million and 2 million daily active users. However, I am NOT amongst those 20 million Chinese folks. BUT as a digital enthusiast, […]

Category : Blog &Digital Marketing &Featured

A Framework For Implementing Web Analytics

January 15th, 2013 // 11:20 pm @ // No Comments

A Framework For Implementing Web Analytics

In my previous column (http://www.clickz.asia/8891/dear-agencies-stop-reporting-your-own-success-metrics-part-2) I talked about how to increase our web analytics effectiveness. But in order to truly get the most value of web analytics, it’s important to have a holistic approach to implementation. So today I’d like to delve deeper into a framework for implementing web analytics. Now web analytics is nothing […]

Category : Blog &Business Intelligence &Digital Marketing &Featured

Dear Agencies: Stop Validating Your Own Success Metrics – Part 2

December 3rd, 2012 // 12:31 pm @ // No Comments

Dear Agencies: Stop Validating Your Own Success Metrics – Part 2

Last column, I covered the often lack of reporting effectiveness for media agencies and how we can improve. To summarize, most of media agency reporting focus too much on the front-end media impressions/clicks and not enough on conversion effectiveness. The reason for that is that most of the conversion data lies with creative agencies, and […]

Category : Blog &Digital Marketing &Featured

Dear Agencies: Stop Validating Your Own Success Metrics – Part 1

October 16th, 2012 // 10:50 am @ // No Comments

Dear Agencies: Stop Validating Your Own Success Metrics – Part 1

Let me first start off by saying that I’m NOT a brand manager, but if I was… most of the reports provided by media/creative agencies would be thrown out the window. For the focus of these reports are mostly about “padding ourselves (indeed I’m from an agency) on the back”, rather than increasing digital marketing […]

Category : Blog &Business Intelligence &Digital Marketing &Featured

Working With IT: Do’s and Don’ts for Digital Marketers

September 5th, 2012 // 8:53 pm @ // No Comments

Working With IT: Do’s and Don’ts for Digital Marketers

Before tackling the issue at hand, let’s first backtrack a bit on the rocky relationship between marketing and IT departments. In the early dot-com days, an organization’s digital assets were largely under IT’s control. Marketing had to follow IT’s rigid processes for updates. The rise of digital shifted the various digital assets into marketing and […]

Category : Blog &Digital Marketing &Featured

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