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Who Should Own My Data Management Platform?

May 5th, 2014 // 4:25 pm @ // No Comments

Who Should Own My Data Management Platform?

Demand-side platform (DSP) is one of the hottest media trends right now, but what most people fail to understand is that it is merely a buying mechanism. The real value lies in the data management platform (DMP), which acts as the brain that tells the DSP which ad impression to buy. In the Western ad […]

Category : Blog &Digital Marketing &Featured &Popular &Programmatic

4 Tips to Effectively Measure B2B Demand Generation Campaigns

May 5th, 2014 // 12:32 pm @ // No Comments

4 Tips to Effectively Measure B2B Demand Generation Campaigns

Because of the unique challenges B2B marketers face, consider these tips to measure your media mix effectively. B2B marketers have very unique challenges when it comes to digital marketing: B2B companies have a niche target audience hence using merely demographics for media selection is simply not accurate enough. There are usually multiple stakeholders during the […]

Category : Blog &Digital Marketing &Featured &Popular

The Evolution of Media Planners

June 19th, 2013 // 2:15 pm @ // No Comments

The Evolution of Media Planners

Recently I had the interesting opportunity to work with a leading Chinese online video site on a brand sponsored content collaboration project. Coming from largely a performance marketing background, this project was a first for me in many aspects. Most importantly, it was THE very 1st time that I’ve been this closely involved in actual […]

Category : Blog &Digital Marketing &Featured &Popular

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