Browsing Category Programmatic

Let’s Get Practical With the Convergence of Marketing and Ad Tech

September 22nd, 2014 // 5:35 pm @ // No Comments

Let’s Get Practical With the Convergence of Marketing and Ad Tech

Ever since Oracle announced the acquisition of BlueKai a few months back, there’s been nonstop hype on the convergence of marketing technology and ad tech. Phrases like “360-degree view of the consumer” and “end-to-end coverage across the entire funnel” are thrown around liberally by industry experts and the like. But what are the immediate implications to marketers? […]

Category : Blog &Business Intelligence &Digital Marketing &Featured &Programmatic

Who Should Own My Data Management Platform?

May 5th, 2014 // 4:25 pm @ // No Comments

Who Should Own My Data Management Platform?

Demand-side platform (DSP) is one of the hottest media trends right now, but what most people fail to understand is that it is merely a buying mechanism. The real value lies in the data management platform (DMP), which acts as the brain that tells the DSP which ad impression to buy. In the Western ad […]

Category : Blog &Digital Marketing &Featured &Popular &Programmatic

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