I finally jumped on the Pintrest bandwagon this morning, and to my surprise I ACTUALLY like it! Despite the fact I’m not the site’s primary targted audience group. So I thought to myself… why? I’m an average heterosexual men, why the hell would I like this girly crap? (BTW, did you click on this post because of the copy-writing OR the sexy Girl Generation picture? Point coming later….)
Evolution of browsing behavior
After carefully reexamine my own sexuality, I have come to this conclusion: I am NOT gay for liking Pintrest. I am however, ridden with a bad case of ADD. But come to think about it, so is everyone else in today’s digital world. Don’t think you got ADD? Well, let me ask you the following questions:
- When was the last time you read a book?… Completely
- When was the last time you read a magazine? Sorry guys, Sports Illustrated Swim Suite Edition does not count!
- When was the last time you read an online article? Skimming… sorta counts
- When was the last time you read someone’s blog? Shit! Why the hell am I writing again?
- When was the last time you read someone’s Tweet/FB Feed? … Probably within the last hour
- When was the last time you skipped thru FB and looked at only the drunk/hot girls photos? … Probably 5 seconds ago
And there you have it… if you’re at least semi-digitally inclined you would notice that our information processing behavior have changed drastically with digital. Information are coming to us at lightning speeds, we can’t process everything, so we choose to process only the things that stimulate us. Which in this case… pictures. The guys at Pintrest are absolutely brilliant for noticing our browsing behavior evolution, and gave us exactly what we needed: visual stimulation.
How normal straight men (myself) use Pintrest
Anyways, now that the deep stuff is out the way. Let’s talk about some light-hearted stuff about how REAL men uses Pintrest!
First, and formost reason why I use Pintrest is… to look at pictures of pretty women, except I do it on the Chinese clone of Pintrest 拼图图. Why? um… because I’m an biological organism responding to my primal instincts to consistently seek out potential mates that can inherit my genetic specimen. One second thought, porn sites should really adapt Pintrest’s look and feel. I’m sure the time on site, return visits and overall “engagement” would be much higher.
Second reason why I use Pintrest is… to do spying/research/testing. Now I work in a digital agency, that means whenever ANYTHING come out with a bang on the internet. I gotta at least register an account and try it out. This includes my numerous social media profiles across almost all channels in both the U.S. and China, which I use a syncing service like 微博通 to keep up to date.
The third and final reason why I use Pintrest is… to scout for cute gifts for my girlfriend. Owwww, so sweet… bleh. Now, women are interesting creatures. I’d say most women’s buying behaviors are completely irrational and chaotic. They differ with men in that they buy base on “like” not on “need”. Hence the loads of outfits/shoes that they only wear once a freaking year while I buy shoes only when my last pair starts have holes in them. One interesting psychology that I’d like to point out is the concept of social proof. Women are innately more socially aware and conscious than men, hence they place great importance on being “popular” and “liked”. Now applying this concept on Pintrest, social re-pins means whatever the product portrayed is accepted by the masses, plop eCommerce on top that the product gets instant social proof. This is also the reason why many eCommerce sites in China are starting to follow the social eCommerce route adopting Pintrest’s model.
Okay, rant over… let me go back to browsing 美女 on 拼图图.